Industries that Use Salesforce CRM the Most

In an era of digital transformation and innovation, every business in any industry needs to cope with customer expectations. As a result, industries are switching to CRM solutions to manage their operations and increase their sales. In this context, it is essential to mention that Salesforce has earned a good name in the highly competitive global market of CRM. According to Statista, it was found that in 2022, almost 30 percent of Salesforce customer relationship management (CRM) customers belong to the professional services industry. The efficiency of any CRM enormously enhances when it has the capability to manage business operations across various industries. In simple words, Salesforce cloud services help users manage contact information and support sales, marketing, and customer service.

It has been noticed that since the initiation of Salesforce, a lot of businesses worldwide have expanded significantly and increased their sales. Salesforce cloud services in industries can bring impressive developments and improve customer relations which is the backbone of any business. Since Salesforce is the most highly valued and preferred cloud computing and CRM platform in the market, it is helping a diverse group of industries in achieving their specific goals.

Salesforce is the most widely used CRM across industries and it’s extremely popular among medium-sized companies including business services, software, and manufacturing verticals. According to a study, mid-size companies using Salesforce consist of a yearly revenue of $1 – $50 million, and more than 63 percent of these companies are software, manufacturing verticals, and business services. It is clear that the companies using Salesforce cloud services have a positive impact on their marketing and sales.

With the implementation of Salesforce in industries, every aspect of a business is handled effectively, ranging from sales leads to support tickets as well as channel marketing and web analytics from any location and at any time while accessing from a computer or other smart devices. A report by Gartner estimated that “by 2018, 20% of large B2B organizations will build business graphs of their sales processes to improve their sales execution. “

Industries that use Salesforce CRM extensively  

Salesforce cloud services are incredibly contributing to almost every industry. In this context, it is worth mentioning that Salesforce industries (formerly Vlocity) is a new buzzword in the Salesforce ecosystem. Salesforce industries is the new name given to Vlocity, a tech start-up officially acquired by Salesforce. Vlocity is a new industry cloud expert that has gained profound technical expertise mainly in the six industries which are, communications, media and entertainment, energy and utilities, insurance, health, and government.

Lists of a few common industries using Salesforce CRM for their benefits.

1. Healthcare Industry

Over the past few years, there has been an increase in pressure on the healthcare industry to meet customer expectations. Salesforce in healthcare is transforming the industry by strengthening relations between patients, payers and care providers. With the help of Salesforce cloud solutions, healthcare organizations are able to manage the patients’ data seamlessly and can provide much better care to the patients. In fact, Salesforce CRM did not only help them to reduce the growing pressure but also transform the pressure into an opportunity to provide the patients with high-quality services. With Salesforce, the healthcare industry has also improved customer engagement greatly.

Salesforce CRM has done an impressive job of empowering healthcare professionals who can now be free from repetitive and time-consuming manual tasks and concentrate on the requirements of the patients. Salesforce also offers another exclusive service which is called Patient Management Software. This platform yields innovation and helps providers meet the pressing new challenges existing in the healthcare industry today. They can also grab new opportunities to enhance the quality of their service.

2. Banking and Financial Services

Salesforce for financial services is efficiently accelerating transformation with the financial services cloud. With Salesforce Financial Services Cloud CRM for banks, teams can be united using a single and flexible platform that puts customers at the center of priority. Customer retention is no longer a complex task with Salesforce cloud services. The banking sector uses Salesforce CRM to improve customer experience and their operational tasks.

Salesforce Financial Services Cloud has been developed to help financial businesses, including banks to help them manage multiple operations such as customer data, business information, customer interaction, and sales. This is how Salesforce enables banks to get deeper insights into the profile of customers as well as their involvement in the sector. With the help of these insights, banks can contact their customers at the right time and provide them with the right services and assistance. More specifically, banks can rely on the data collected about their customers and implement intelligent strategies to drive sales, productivity, and competitiveness.

Starting from main street banking to wall street investing, the financial industry is undergoing remarkable changes which are helping the employees as well as customers. The finance industry has been disrupted by social, digital, and mobile innovation. The Salesforce CRM platform is extensively helping companies to switch from defense to offense with superior personal customer interaction. Besides, the Salesforce in finance increases the productivity of the employees and they can bring in better results.

3. Automotive Industry

Salesforce CRM can manage every aspect of the automotive industry starting from choosing the right vehicle to post-sales customer service seamlessly. Salesforce CRM in the automotive industry integrates all back-office operations with data-driven AI capabilities to provide superior and scalable solutions. In simple words, with automotive CRM from Salesforce industries, the employees can be a beneficial part of the customer’s buying experience by providing valuable guidance, steering them towards the perfect vehicle they need, and continuing to provide customer support after they made the purchase. This is how trust is built between the dealer and customer that will last for a lifetime. Salesforce CRM is extremely helpful for the dealers to listen to customers and get engaged with them at every touch point, including online sites, mobile devices, social media networks, showrooms, and connected cars.

Besides, Salesforce CRM effectively helps the automotive industry to streamline lead distribution, minimize sales leaks, provide personalized customer experience and lots more.

CRM software for the automotive industry also helps to accelerate innovation and agility in the industry. It provides real-time automation for maximizing car sales, efficient dealership and inventory management, and seamlessly gets integrated with other applications.

4. Hospitality Industry

As we all know, hospitality is a vast industry with intense competition. High competition starts from small-owned hotels to branded international resorts. They are in tight competition with one another for customers. With time, customer demand has also changed. Now they are no longer satisfied with clean rooms, wi-fi support, presentable staff, etc. They expect highly personalized service to make themselves comfortable and get their issues solved promptly. Salesforce CRM plays an important role in handling customer interactions and other multiple hospitality businesses. For example, Quest Apartment Hotels, Carlson Hotels Worldwide, HotelTonight, etc., make use of Salesforce CRM to improve their services.

Not just hotels, but with the support of the world’s most popularly used CRM solution, transportation, travel, and the entire hospitality industry can offer personalized and frictionless experiences to customers. Transportation companies can delve deeper into the future of freight by managing complex queries in real time as well as offering personalized and dynamic services. Travel and hospitality, at the same time, can utilize data to customize travel options, integrate artificial intelligence to recommend present experiences, and create connected guest services to assure complete comfort and satisfaction.

In a nutshell, Salesforce CRM can provide unified customer views, increased customer satisfaction, and loyalty, crucial analytics data, automation solutions, prompt customer service, etc., to the hospitality industry.  With the implementation of Salesforce in the hospitality industry, it will speed up the efficiency of the industry and initiate more innovations.

5. Retail Industry

Salesforce CRM in the retail industry is highly in demand as every shopper wants a hassle-free shopping experience both online and in-store. The Salesforce is extremely helpful for the retail sector in handling the inventory at different levels and this prevents leakages and assures proper visibility of stock at various levels. Also, companies can easily track orders and deliveries at the right time using Salesforce.

In the retail sector, Salesforce drives awareness and acquisition with smart targeting, makes marketing smarter, and makes use of the commerce cloud to transform shoppers into buyers faster. When shopping experience is seamless across web, social media, mobile, and stores, shoppers get satisfied and return to buy again. Salesforce enables omnichannel order management capabilities with which shoppers can purchase items anywhere and retailers can also sell and fulfill their requirements from anywhere.

Besides, the sales team is free from the time-consuming manual work which in turn increases their productivity and they can access Salesforce via mobile while they are busy or running on a tough schedule.

6. Manufacturing Industry

With Salesforce CRM in the manufacturing sector, markets, channels, people, and products are more connected to one another than ever before. Manufacturers are transforming their ideas into reality on a mass scale using Salesforce CRM. At the same time, this is increasing the demands and expectations of the customers rapidly. This is why they are resorting to Salesforce to optimize customer management and bring in new innovations in the market.

Besides, Salesforce CRM offers competitive advantages when engaged in hyper-connected markets. When devices are connected sales get faster and eventually outpace the competition. In simple words, Salesforce CRM connects production, sales, and planning across the ecosystem to keep business on the right lines.

7. Media and Communications

For the media and communications industry, interactions with the general public are a crucial part of their duty. This also plays a major part in their success. With the implementation of Salesforce CRM, it is quite convenient to keep their digital-savvy, mobile-first, and media-hungry consumers engaged. Nowadays, communication is carried out through multiple channels and this is quite challenging to keep track of communications with the audience on different platforms. Salesforce CRM makes it easier for the media to communicate with the audience on multiple platforms and this enhances their brand identity.

Most media and entertainment companies are now using Salesforce to keep their audience updated about the happenings in the world. The media industry is using Salesforce and tapping all the digital and social media channels available to them to let their audience know what’s going on around them and where the incidents are taking place. On the other hand, they are also trying to find out what people are interested in seeing and hearing.

8. Government

Just as in the private sector, there is the need to connect all government departments for increasing efficiency and conducting dynamic tasks. Salesforce is undoubtedly revolutionizing the public sector like the private sector. Salesforce CRM solutions are helping governments adopt the service models of business and administrative tasks to serve the citizens of their countries.  Today, the general public, who are the voters, are also concerned about their rights and expect the government to provide them with superior facilities.

Salesforce government helps the departments or agencies build stronger connections among the citizens, employees, governments, services, and the information they need and desire. This makes the government more responsible towards their population and also makes them efficient in their service.

Final Thoughts

It is worth mentioning that Salesforce CRM is something without which almost no industry can carry out work operations effectively whether public or private. We are living in an era driven by fast technological transformations where industries are in neck-to-neck competition with one another. Both the public and the sector need to adapt to this new digital normal and connect with the audience in an efficient manner. Regardless of the size of your organization, Salesforce CRM solutions provide tailored business solutions and support the capabilities your business needs to expand and thrive.

So, are you willing to try Salesforce Consulting Services for your business? Do you still need help to decide which CRM is right for your organization? We, at Webuters, are happy to help you with the right choice. Feel free to reach out to us at Webuters and get the perfect consultation and end-to-end support in implementing Salesforce CRM in your organization.  Get in touch with our consultants today!